I couldn't agree more. I attended the Travis Scott Fornite virtual concert because my brother is a big fortnite fan and caught wind of it. To say that it was "lit" would be an understatement. The virutal livestream is an incredibly unique experience, and I think will actually drive the desire to go to an in-person concert even more. Artists could use virtual live streams with one or two songs as a way to kick off their tours or even their concerts themselves. I think there are a ton of opportunities to tie this new digital asset into interactions with fans, and I'll be going to a live Travis Scott performance ASAP.

Columbia Business School Class of 2022 — Interested in the Future of Media and Entertainment